Glossary

Meta Ads

Advertising on Facebook and Instagram.

Definition

Meta Ads includes all advertising formats on Facebook and Instagram, including Reels, Stories, and Feed. UGC creatives have been the top-performing format in the direct response sector here for years.

Related terms

Paid Social

Paid advertising on social platforms.

Creator Ads

Paid ads based on creator content.

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Meta Ads

All terms (A–Z)