Glossary

Influencer Marketing

Marketing via high-reach creators – not a core offering of UGC World.

Definition

In influencer marketing, brands collaborate with creators who possess the reach and trust of a defined target audience. UGC World does not offer traditional influencer marketing; our focus is on UGC creator marketing and performance creatives. For reach-driven influencer programs, we refer to our sister brand ChannelBuzz.

Related terms

Influencer

Creator with significant personal reach.

Creator Ads

Paid ads based on creator content.

UGC (User Generated Content)

Content that appears to be user-made.

All terms (A–Z)