Glossary
Briefing
Written instructions for the creator.
Definition
A briefing defines the objective, message, hook, format, do's & don'ts, and technical requirements of a UGC production. A good briefing is specific enough for brand consistency but open enough to allow for the creator's individual style.
Examples
- ›3-hook briefing for TikTok
- ›Product demo briefing with a pain-point structure